Industry scratches head over Google’s disavow tool rules
Google’s long awaited disavow tool has been live for a couple of weeks, but Google surprised some this week saying that the tool isn’t a replacement for making link removal requests. This has confused some, as pointed out in a recent Search Engine Land article. “The entire point of having a link disavow tool is that it’s hard to get some of links removed. Having a tool that works to remove links you can’t remove but only if you can get those links removed either defeats the purpose of having the tool or is a Catch-22.” Search Engine Land published a QA with Matt Cutts on the topic — it’s a worthy read.
It’s been a big year for Analytics. This week one of the creators of Google Analytics, Paul Muret, gave a keynote on the state of Analytics and where Google’s future lies – which may even expand to offline products!
Signs you need to redesign your site, avoid mistakes on WordPress, and the state of online ads
Hot on the heels of our own redesign, The Next Web have proclaimed 2012 the year of the website redesign. This guide outlines ten signs that means your website might need a freshen up. Responsiveness, out of date functions and load speeds are among some of the things you need to be looking out for.
Everyone makes mistakes – especially on WordPress. To help prevent any trauma, SitePoint have published an article on 16 of the most common mistakes you can make on WordPress. They’ve examined everything from the best plug-ins to install, to why you need to have a unique favicon and all that good techy stuff.
This week, Adobe released a report on the state of online advertising. They surveyed 1,250 people, with 250 of those being online marketers, and the results are quite interesting — especially the gap between ‘normal’ consumers and marketers. Unsurprisingly, marketers think a lot of ads are clever while a whopping majority of consumers think they’re just annoying. Perhaps one of the most interesting findings is most people find television ads more effective than online ads. Then again in the age of DVRs and online-catchup services, fewer of us even see TV ads anymore.
Interested in ecommerce but worried you can’t even begin to compete with the likes of Amazon? Shopify has published a piece on what you can do to make yourself stand out. They key is to find a niche, creator of your own products and be passionate. Easy, right?
Social: Facebook speaks on their newsfeed changes, optimise your blog and social media campaigns aren’t easy
Facebook’s newsfeed is coming under increasing criticism of late. To counter some of the bad press, Facebook have tried to explain how their newsfeed works. Do you buy it? While we’re talking Facebook, this article on 7 little known tricks to maximise your Facebook page caught our eye during the week. We love the idea of highlighting a fan’s post on the wall to display they like your business!
Blog writing is unique among writing forms, according to one article we found this week. Not only do you need to keep things short and sweet to avoid TL;DRs, you need to write the content upside down. Confused? Check out Grow’s article on the uniqueness of blog writing to see what you can do to improve the stocks of your personal or business blog.
Think a social media campaign involves one person, perhaps an intern sitting at a computer monitoring Facebook and Twitter? Think again. Social media is a now a core part of any modern marketing department. This post that challenges the idea of social media being an easy to mange ‘fad’ is a must-read.